Argument in the real world: a PSA campaign with open letter and radio PSA

***Fully revamped 8/2020***

In this partner/individual project, students create a PSA campaign - an open letter and a radio public service announcement - about a cause they care about. At the end, they present their cause, a summary of their letter, and their PSA to the class.

This project is awesome for Common Core, as it covers a range of tasks including reading informational text, writing in different contexts, speaking and listening, and demonstrating an understanding of language!

A Prezi introduces students to the project and guides them through it, with slides for examples and instructions. Supporting materials (an assignment sheet and rubric, a planning guide, a peer edit, and a partner/self-evaluation) are included in Word, PDF and Google formats!

I do this assignment with sophomores after studying the rhetorical devices of logos, ethos and pathos. I have also done it with seventh graders after studying persuasive techniques like bandwagon, humor and fear. It was successful for both age groups!